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Product owners are critical to the success of the electronic product development lifecycle. They provide strategic direction and focus for the organization. Their work also protects the company’s reputation and creates tangible value for the enterprise.

The Product Development Lifecycle: Leading as a Product Owner

But how do product owners achieve these goals? This whitepaper answers these questions by highlighting the responsibilities product owners have throughout the electronic product development lifecycle. It also provides some guidance to simplify the product owner’s job. With the right technology, product owners have everything they need to optimize new product development.


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